The Horse Ranch — Equestrian Training & Online Academy Site
Welcome to The Horse Ranch — camps, clinics, online learning, and natural horsemanship with Glenn Stewart.
Overview
The Horse Ranch is Glenn Stewart's flagship equestrian training brand offering in-person Camps and Clinics, an Online Academy, social media community building (Facebook, YouTube, Instagram), and a Natural Horsemanship Store. We built a comprehensive hub site that unifies all revenue streams and community channels under one branded experience.
The Problem
Glenn's brand was distributed across multiple platforms — a Shopify store, YouTube channel, Facebook group, and Instagram — with no single site that presented the full picture. New followers landing from YouTube didn't know about the camps; camp attendees didn't know about the online academy. Revenue streams weren't cross-pollinating.
The Solution
A rich, full-bleed photography site anchored by the hero slider and a six-panel image grid (Camps, Meet Glenn, Clinics, Online Learning, Facebook, YouTube). Each panel is a clear pathway to a different part of Glenn's offering. The member login and "Join Online Academy" CTAs are prominent in the navigation for returning users.
Full-bleed ranch photography hero with a carousel slider sets the outdoor, authentic tone. The six-panel grid below is the most important UX decision — it maps Glenn's entire offering in a single scroll and prevents the confusion of a brand spread across too many channels.
WordPress with Elementor Pro. Member login integrated with MemberPress for the Online Academy. WooCommerce for the Natural Horsemanship Store. YouTube channel feed embedded on the homepage.
Our Process
Research
Mapped all existing revenue streams and community platforms. The insight: Glenn's followers were segment-blind — they knew him from one channel and had no idea what else he offered.
Design
The six-panel grid was the core design decision. Full-bleed authentic ranch photography chosen over produced shoots — Glenn's audience values authenticity.
Development
Four-week build. MemberPress academy integration and WooCommerce store setup were the most complex elements.
Testing
Member login flow and store checkout tested by three existing academy members.
Tech Stack
Results
Conclusion
The unified hub site connected Glenn's distributed audience for the first time. Followers who had watched him on YouTube for years converted to academy members once they saw the full offering in one place. Camp bookings grew from a cross-pollination of online academy members discovering in-person options.
Ready to ship something like this?
Tell us what you're building — we'll come back within 24 hours with a scoped proposal.