Speak Up Drama — Drama School & Confidence Coaching Site
Develop acting skills. Build confidence. Confidence Through Creativity.
Overview
Speak Up Drama is a London-based organisation offering drama sessions for children and adults designed to build confidence through acting, movement, and creative expression. Founded by Teri Ann Bobb-Baxter, it runs Primary, Secondary, Community, and Bespoke programmes. We built a warm, energetic site that communicates the transformative power of drama and drives workshop bookings.
The Problem
Speak Up Drama was marketed primarily through word of mouth within the Brent community. Parents and programme coordinators looking for school drama workshops had no single place to see programmes, read testimonials, or book. The organisation's YouTube content wasn't being leveraged to show the energy and quality of sessions.
The Solution
A full-bleed photography hero showing real students in session, anchored by "Develop acting skills — Learn ways to hone your craft." A testimonial from Kevin (Brent local community) validates the personal impact. An embedded YouTube video lets prospects experience a real Speak Up Drama session before committing. Programme categories (Primary, Secondary, Community, Bespoke) are presented as clear navigation targets.
Dark hero photography contrasted with red/cream accent system creates theatrical energy. The YouTube embed is treated as content, not decoration — it's the most persuasive element on the page and positioned centrally. Navigation includes dedicated Workshop and Testimonials sections.
WordPress with Elementor Pro. YouTube iframe embedded with custom thumbnail for performance. BOOK DRAMA CLUB CTA connects to a Gravity Forms workshop interest form capturing age group and preferred schedule.
Our Process
Research
Reviewed what content got the most engagement on Speak Up's Instagram. The behind-the-scenes session clips dramatically outperformed static posts — so the YouTube video became the hero content element.
Design
Theatrical dark/red palette chosen to feel like entering a performance space, not a children's activity club.
Development
Three-week build. YouTube embed performance-optimised with lite-embed approach (poster image load, iframe on click).
Testing
Booking form tested by three parents before launch.
Tech Stack
Results
Conclusion
The YouTube embed drove an unexpectedly high conversion rate — parents who watched the session video booked at 4× the rate of those who only read the copy. Two school partnership inquiries came in within the first month of launch.
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