Satluj Cricket Academy — Premier Cricket Training Site
Premier cricket training for boys and girls of all ages — Edmonton's home for cricket champions.
Overview
Satluj Cricket Academy Edmonton is dedicated to inspiring young athletes and nurturing future cricket champions. The academy offers structured training programmes for boys and girls of all ages, from Junior Cricket Training to Intermediate, Advanced, Specialized Clinics, and One-on-One Coaching. We built a community-first site that drives WhatsApp inquiries and builds trust with Edmonton's cricket-loving South Asian families.
The Problem
The academy was promoted entirely through community word of mouth and WhatsApp groups. Parents outside the immediate community network couldn't find or evaluate the academy online. New families moving to Edmonton had no way to discover the programme.
The Solution
A site built around the academy's four programme tiers (Junior, Intermediate/Advanced, Clinics, One-on-One) and four key differentiators (Expert Coaching, Advanced Training Programmes, State-of-the-Art Equipment, Holistic Development). A three-testimonial section from parents (Amandeep Singh, Rahul K., Meena Sharma) validates the programme with real community voices.
Gold/dark colour system honours the crest/heritage feel of cricket as a sport. The primary CTA is WhatsApp — the communication channel Edmonton's South Asian cricket community actually uses. Large hero photography of a young player grounds the emotional promise.
WordPress with Elementor Pro. WhatsApp click-to-chat CTA built as the primary lead mechanism. Testimonials implemented with Elementor's native carousel widget.
Our Process
Research
The primary audience discovers through WhatsApp groups — so WhatsApp was made the primary CTA over email or a traditional contact form.
Design
Gold/dark heritage cricket palette matching the academy's crest and existing branding.
Development
Two-week build. WhatsApp deep-link CTA configured for mobile and desktop.
Testing
Site shared in the academy's parent WhatsApp group for feedback before public launch.
Tech Stack
Results
Conclusion
The academy now has a discoverable web presence that extends its reach beyond the existing WhatsApp community. New families relocating to Edmonton now find Satluj through Google and convert through the WhatsApp CTA — the channel the community already trusts.
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